ABOUT

Hi! I’m Vanessa, a freelance brand strategist from Berlin with a creative background and an affinity for data.
I enjoy developing insight-based strategies for digital audiences, celebrating visual simplicity and daring ideas.

Being part of a European-wide network of creatives, artists and athletes, I live and work between countries and cultures, creating synergies between industries and companies.

Having worked in the fashion / luxury industry for more than 10 years and 3 years in music as a strategist (6+ years) & creative (6+ years), has given me the opportunity to collaborate with renowned brands, such as:
LUXURY: Vitra, A. Lange & Söhne, KaDeWe, Studio Formafantasma, Sensai, Der Berliner Salon
TECH / DATA: Tomorrow Bank, Klarna, The Sandbox, Gebr. Heinemann, Zalando, Universal Music for Brands
CULTURE: Virgin Music, Armed Angels, Vice Media Group, Fashion Council Germany, Design Bridge, Deutsche Grammophon, Vertigo, Tinder, Polydor x Island Records …

My driver is to fuse purposeful art forms with emerging technologies.

AWARDS

GERMAN BRAND AWARD 2023
for Tomorrow - a client my former Strategy Team at Kemmler Kemmler and I had worked with to position and rebrand the mobile bank.

D&AD NEW BLOOD AWARDS 2016
Wood Pencil Award for 'Stubble - A Beauty Brand for Realists',
an answer to a brief by Design Bridge London.
 

Skills

Strategic Planning & Consumer Insights,
Trend Research, Creative Concept Development,
Data-driven Art Direction, Ai-aided Design,
Branding Workshops, Visual Strategy,
Strategic Team Lead & Creative Project Management